The 1930s marked an obvious change in the perspective of Easter. It became much more commercial. Here are some examples of what I mean.

Buying new clothes for Easter became a common occurrence.

And not just for the adults, but also for the children:  

Gifts were given for Easter, which was not common before. Candy was a large proportion of the gifts. Candy companies advertised their sweets.

And every Easter, the newspapers and magazines had articles about chocolate making.

Even the restaurants got on the bandwagon. Going out to Easter Sunday dinner became a common event.

And don’t forget the Easter parades! The most famous were the ones in New York CIty. A movie was even made about them in 1948, entitled, appropriately, “Easter Parade” staring Fred Astaire and Judy Garland.