The 1930s marked an obvious change in the perspective of Easter. It became much more commercial. Here are some examples of what I mean.
Buying new clothes for Easter became a common occurrence.
![](https://www.elizabethamartina.com/wp-content/uploads/2021/03/1930s-Easter-ads-6.jpg)
And not just for the adults, but also for the children:
![](https://www.elizabethamartina.com/wp-content/uploads/2021/03/1930s-Easter-ads-7.png)
Gifts were given for Easter, which was not common before. Candy was a large proportion of the gifts. Candy companies advertised their sweets.
![](https://www.elizabethamartina.com/wp-content/uploads/2021/03/1930s-Easter-ads-1.jpg)
![](https://www.elizabethamartina.com/wp-content/uploads/2021/03/1930s-Easter-ads-3.jpg)
And every Easter, the newspapers and magazines had articles about chocolate making.
![](https://www.elizabethamartina.com/wp-content/uploads/2021/03/1930s-Easter-ads-5.jpg)
Even the restaurants got on the bandwagon. Going out to Easter Sunday dinner became a common event.
![](https://www.elizabethamartina.com/wp-content/uploads/2021/03/1930s-Easter-ads-4.jpg)
And don’t forget the Easter parades! The most famous were the ones in New York CIty. A movie was even made about them in 1948, entitled, appropriately, “Easter Parade” staring Fred Astaire and Judy Garland.
![](https://www.elizabethamartina.com/wp-content/uploads/2021/03/Easter-Parade-movie.jpg)
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