The 1930s marked an obvious change in the perspective of Easter. It became much more commercial. Here are some examples of what I mean.
Buying new clothes for Easter became a common occurrence.
And not just for the adults, but also for the children:
Gifts were given for Easter, which was not common before. Candy was a large proportion of the gifts. Candy companies advertised their sweets.
And every Easter, the newspapers and magazines had articles about chocolate making.